Yes, any idea. Doesn't matter if we're talking about a book or a bakery, the Foundry Map is your key to making sure you're looking at the idea from all sides before diving in. Use this to build your creative life with both intention & artistry, in alignment with your own rhythms, values, and seasons.
Because remember last time you worked on a project and quit halfway through when it got too complicated? Ope, yep you might need this.
Steal my 5-step framework for bringing *any* idea to life.
MADE FOR YOU (and free!)
The clarity you want isn't on the other side of a rebrand, a prettier website, or one more course about finding your niche. Those aren't wrong purchases. They're just standing in for a question nobody's asked yet: what is this actually for?
Most of us skip that question. You're capable, so you start — you pick a version and build it, because building is the part you know how to do. Or you don't start at all, and call it waiting for the right time.
But the version you pick at the start decides what you'll be able to build later.
My work is helping you make sense of what you've got, decide what it's going to be, and then staying close while you bring it to life.
The beginning matters more than you think.
the vision
Make it look and feel like the thing you meant. Branding, design, and production, directed by someone who knows what you're building.
Creative
Direction
Decide what your idea actually is, and build a plan that fits the season you're in.
Idea
Design
WHAT WE DO
I've worked with well over 160 brands, toured internationally with my folk duo, The OK Factor, and spent the last decade helping artists, entrepreneurs, and multi-hyphenate creatives take ideas out of their heads and turn them into real things — brands, businesses, projects that exist and do something in the world.
I've also built the wrong version of my own idea more than once. I know what it feels like to completely redo something you just finished, or worse — ditch it altogether or never even start.
THE FOUNDER
Like having a team of creative geniuses that will stop at nothing for your success.
REBECCA, WRITER
"For people like me who don’t have the budget to go to 10 different experts, or the time, I’m so grateful for what you offer. Equal parts, strategy, expertise, hype squad, and psychologist."
JILLIAN, WRITER, PODCASTER, COACH
"I came away from our call feeling re-energized and motivated to work on my business - which is saying something, because I was about ready to quit last week! Thanks for your transparency and willingness to let me see behind the curtain in your own business processes. It was exactly what I needed to help me identify my next steps forward!"
alissa, author
"Karla is an entrepreneur non-negotiable."
TONI, AUTHOR & COACH
"This was the best money I have spent in a long time. I may never leave."
BRITTANY, AUTHOR
“You won't regret investing in yourself and your idea in this way. The time and space to work through your ideas with other creatives is invaluable!”
MICHÉLLE, COACH & WRITER
“If you have a project that you're not sure you will be able to commit to on your own or you need accountability and support in making a dream come to life, do it!”
Real Projects
IDEA DESIGN
& creative direction
projeCt 01
IDEA DESIGN
projeCt 02
IDEA DESIGN & CREATIVE DIRECTION
project 03
IDEA DESIGN
projeCt 04
