The Studio is for creatives who refuse to let good ideas gather dust—even when (especially when) the world feels like it's burning.
You know what you want to work on this season, you just need permission to move forward, structure that fits your life, a community that gets it, and support to actually make it happen.
A way to get shit done without doing too much, too fast, and burning out in the process.
Building ideas isn’t FOOLISH.
It’s a radical act of hope.
A virtual INCUBATOR for people working on ideas they care about.
LOOKING FOR THE SEASONAL ARTIST RESIDENCY?
creatives / writers / idea people / visionaries / multi-hyphenates / the creatively burned out / the ambitious / those with one clear dream / those with too many dreams to count / anyone tired of waiting for the "right time"
THIS IS FOR
- Launch a new offer or membership
- Finally finish that project they keep putting off
- Build a sustainable content rhythm
- Plan a retreat or creative event
- Develop their signature framework
- Refine messaging or visual identity
- Get clarity on what they're actually building
Spring access: March 2 - May 31
$175 for 3 months
For self-led creatives who want to make something this season—but need help figuring out what it actually is and support to see it through.
PEOPLE COME TO THE STUDIO TO:
Because sometimes our ideas are vague and need an objective third party to help define the shape of it.
The Studio helps you name what you're building, map out what happens next, and gives you 12 weeks of structure to make it real—creatively, beautifully, and on your terms.
Registration opens February 11 • Closes February 28
7% of all spring registrations go toward rent relief for families impacted by ICE here in Minneapolis.
Most creative spaces are designed for a specific part of the process—marketing, branding, launching—and assume you already have a business.
The Studio is different.
It's for anyone with an idea they want to build: the writer working on a book, the coach designing a new offer, the creative launching a side project, the business owner who's stuck and can't figure out why. We start with idea mapping—figuring out what you're actually building, what stage you're in, and what needs to happen next.
Then it gives you 12 weeks of support to make it real: weekly co-working, monthly workshops, and access to creative direction when you need it.
You're not following someone else's blueprint. You're building YOUR thing, with a map that meets you where you are.
HERE'S WHAT MAKES THE STUDIO DIFFERENT:
...A COURSE?
Courses give you someone else's process and leaves you to implement everything on your own. The Studio helps you figure out YOUR process and supports you while you build it.
...A COACH?
1:1 coaching costs $200-500 per session. The Studio gives you 3 months of idea mapping, community, and creative direction for $175.
...GOING SOLO?
You could. But you'll probably cycle through ideas without committing, second-guess yourself, and give up when you don't know what to do next. The Studio gives you a map and people who won't let you stay stuck.
JOIN THE STUDIO
WHY THE STUDIO INSTEAD OF...
YOUR IDEAS ARE NOT A LUXURY.
YOUR CREATIVITY IS NOT A HOBBY.
YOUR DREAMS ARE NOT FRIVOLOUS.
We'll walk through the Foundry Map together to figure out:
- What you're actually building (and what you're NOT building)
- What stage you're in (just starting? stuck in the middle? ready to launch?)
- What needs to happen next (the smallest, clearest step forward)
You might show up with one clear idea or three half-formed possibilities. Either way, you'll leave with clarity and a plan.
Weekly co-working (choose your time) to work on your thing, ask questions live, get unstuck in real time:
- Monday evenings: 5-7pm CT
- Tuesday afternoons: 11:30am-1:30pm CT
Monthly workshops on navigating creative decisions, building momentum, and staying with your work when it gets hard.
Private community for questions, feedback, and support when you hit a wall.
Resource library with tools and templates when you need them.
Can't make it live? All workshops and calls are recorded. Replays available within 24 hours.
✅ Clarity on what you're building
✅ Real progress (not just plans)
✅ Proof you can show up for your work and make things happen
what's waiting for you
BY MAY 31, you'll have
WEEK 1: MAP YOUR IDEA
plus access to:
Group mapping call • March 10, 10am CT
WEEKS 2-12: BUILD IT
“I CAME AWAY FROM OUR CALL FEELING RE-ENERGIZED AND MOTIVATED TO WORK ON MY BUSINESS--WHICH IS SAYING SOMETHING, BECAUSE I WAS ABOUT READY TO QUIT LAST WEEK! ;) THANKS FOR YOUR TRANSPARENCY AND WILLINGNESS TO LET ME SEE BEHIND THE CURTAIN IN YOUR OWN BUSINESS PROCESSES. IT WAS EXACTLY WHAT I NEEDED TO HELP ME IDENTIFY MY NEXT STEPS FORWARD!”
jillian | writer & coach
introducing
The Foundry Map is a navigation system for creators, visionaries, and world-builders. It helps you name where you are in the process:
• Inspired Idea // Decide your direction
• Minimum Viable Magic // Name the essence
• Architecture // Design the identity
• Infrastructure // Curate the support
• Momentum // Build trust in taking next steps
When you know where you are, you can actually take the next small step, allow yourself to reorient when you get stuck, and stay focused on what matters for your current season.
Because building your ideas isn't a linear process. It's more like a life cycle, and that kind of journey requires a map.
THE FOUNDRY MAP
7% of all spring registrations go toward rent relief for families impacted by ICE here in Minneapolis.
All workshops and mapping calls are recorded. Replays available within 24 hours.
No pressure. Come when you can. Work at your own pace.
It's super chill. There's space for questions and requesting feedback, new content from Karla, direct messaging with Karla and other members, and monthly themes for reflection and forward motion. Lurking and engaging are both welcome.
Join summer at a returning member rate, or take what you've built and run with it.
what happens at the end of the season?
CAN'T MAKE THE CALLS LIVE?
What if I can't attend every CO-WORKING CALL?
WHAT'S THE COMMUNITY LIKE?
THE SCHEDULE:
March 2 - May 31
$175
Registration opens February 11,
closes February 28
QUICK FAQ:
Group Mapping Call // Tuesday, March 10, 10am CT
Weekly Co-Working // Monday 5-7pm CT / Tuesday 11:30am-1:30pm CT
Monthly Workshops // Dates TBA, replays available
THE DETAILS:
Your ideas are not a luxury.
Your creativity is not A hobby.
Your dreams are not frivolous.
They are blueprints for the world you’re helping to build.
If you’re ready for a space that meets you in the messy middle of bringing something to life, come join us.
Your ideas are welcome.
Your seat is already waiting.