This is where we dig deeper, into what makes a home feel right, into the stories that shape us, into the quiet power of design done with care. Every post is an invitation to reflect, realign, and imagine new ways of living well.
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One of the best parts about crafting a Tiny Brand is how fast they come together. Because it’s curation and not custom design, the time commitment and investment is much less than the traditional brand identity design process. I love demonstrating this during my Watch Me Craft events. You get to see the curation process […]
5/26/21
A Tiny Brand case study featuring Macaulley Whitlock!
Mac is a dear friend from way back in college. I asked her many of the questions I ask my clients, taking into account what I know about her from our decade-long friendship like her love for cats, travel, and aesthetically pleasing workout outfits.
Here’s what we came up with for her Tiny Brand.
4/22/2021
I’ve never been the one who enters shouting. I read the room, I feel the edges, I move with intent. That’s how I build, in silence, but with impact. If you’ve ever felt like you had to shrink or smooth your edges to be seen, you’ll feel right at home here.
I never needed to be loud to leave a mark.
THE FOUNDER
