She sent me a Voxer message that started with "I have an idea" and from that moment on, we didn't stop until she held the final product in her hands (and sold out her first 100 copies in an hour).
Untangling Your Story Journal from Michélle Konson
idea design & creative direction
Life coach Jillian DeBritz thought she had her new mastermind all figured out, until we spent an 8-hour day messaging back and forth about the backend logistics, how it fits into her life, and next steps. One month later, she held her first in-person gathering.
Made for More Mastermind from Jillian DeBritz
idea design
What started as a 3-hour idea mapping session turned into stronger marketing, iconic launch graphics, and deeper confidence in how this writer, host, and visual artist will serve her audience for the rest of the year.
A Writer's Brand Evolution
idea design & creative direction
When she stalls, she calls me for inspiration and momentum. So, we spent the start of the month together mapping out a sustainable content strategy to match her audiobook release. A must: feels like her and avoids anything boring.
Speaker & Author's Content Strategy
idea design
creative direction
She's a life coach and now a newly minted author with a fresh cover design and accompanying workbook all steeped in Inspired Foundry-designed branding, helping women get unstuck and off the bench so they can get back to their lives.
Start Your Comeback Collection
The Atlantic Ocean is merely a geographical barrier to the work of this seven-piece superband, as they cross genres (and oceans) to soak up the joy of a collaboration steeped in mutual respect, crazy talent, and a drive to make good art.
Folk Duo International Collab
idea design & creative direction
Sold out the first run of copies at an in-person conference; secured partnerships with desired organizations; launched an in-person day-long workshop
OUTCOMES
Content plan, cover design, interior layout, print ready files, marketing and promotions idea map, website updates, social media strategy
DELIVERABLES
Over the span of six months and two artist residencies, we crafted Michélle's signature Story Work journal, designed to help women make sense of themselves and their past. We spent 3 months designing and editing for the first production run, 2 months on promotion and website, and one month on final edits before the next production run. Learn more about the journal and Michélle's work here.
Jillian held her first mastermind gathering one month after our mapping call.
OUTCOMES
Eight-hour Voxer day; digital map to inspire and focus as she navigates the idea
DELIVERABLES
Jillian said, "Karla's support made my foggy idea easier to grasp, and her questions clarified not only what I need to do to bring it to life, but also how to protect my soul as I work hard to build something new. I'm grateful for a thought partner like Karla to help me see what I couldn't on my own!"
For more about our Voxer session and Jillian's mastermind, tune in to Jillian's podcast here.
Clarified vision and identified stuck points across her creative brand; promotional graphics that fuel confidence and momentum
OUTCOMES
Three-hour idea mapping session followed by a Design Day for graphics
DELIVERABLES
Tiny Brand owner, past artist-in-residence, and long-time Foundry client, Kristin Vanderlip has been game to try every iteration of The Inspired Foundry as she evolves in her creative work as a writer, visual artist, and coach. After her second artist residency, we collaborated on an idea mapping session to clarify her vision for the rest of the year, identify stuck points in her visual branding, and refine it all to help her create a clear, strategic, and sustainable marketing plan. Learn more about her work here.
Sally's brand is multi-faceted with coaching, books, keynote speaking, live experiences, and virtual memberships. Learn more about her work here.
OUTCOMES
Ongoing collaboration with a mix of brainstorming, vision casting, and design
DELIVERABLES
Tiny Brand owner Sally Zimney keeps coming back to the Foundry for strategy beyond design. We meet for tacos and end up brainstorming new offer ideas. We'll map out her video strategy over Diet Cokes, with handwritten notes and new ideas on a whiteboard. She says, "I sit down with the creative genius of Karla Peters, and not only does she give me space to dream, she helps me see how to get from here to there. Her guidance and pathway is empowering and clear. She helps me feel like not only is it possible - it’s real."
Successfully launched first self-published book and accompanying workbook
OUTCOMES
Book cover and workbook layout design; website updates; idea map for launch plan and promotional marketing
DELIVERABLES
Tiny Brand owner, past artist-in-residence, coach, and author Toni Thrash finally penned her long awaited debut non-fiction book, Start Your Comeback. Her stories of resilience and healing come to life through beloved sports metaphors and her years of coaching everything from basketball to tennis. Three years after completing her Tiny Brand, she was ready to write and launch the book, fully supported by The Inspired Foundry, including an in-person visit in Toni's town of Frisco, TX. Learn more about her work here.
Domestic tours grossing $25-40k annually; two albums recorded and released; international exchange and collaboration
OUTCOMES
Lead creative direction for design and marketing needs; project management
DELIVERABLES
An ongoing collaboration between my Minnesota-based folk duo, The OK Factor and Swedish quintet Jaerv has yielded nearly a decade of transatlantic partnership, including four tours in Sweden, six tours in the Midwest and Colorado, a live EP, a studio album releasing in the fall of 2026, a tune book, merch, tour collateral, apparel, and live show experiences. Truly a multi-dimensional project with meaning, intention, and the community spirit of folk music. Learn more and listen here.
REBECCA, WRITER
"For people like me who don’t have the budget to go to 10 different experts, or the time, I’m so grateful for what you offer. Equal parts, strategy, expertise, hype squad, and psychologist."
JILLIAN, WRITER, PODCASTER, COACH
"I came away from our call feeling re-energized and motivated to work on my business - which is saying something, because I was about ready to quit last week! Thanks for your transparency and willingness to let me see behind the curtain in your own business processes. It was exactly what I needed to help me identify my next steps forward!"
alissa, author
"Karla is an entrepreneur non-negotiable."
TONI, AUTHOR & COACH
"This was the best money I have spent in a long time. I may never leave."
BRITTANY, AUTHOR
“You won't regret investing in yourself and your idea in this way. The time and space to work through your ideas with other creatives is invaluable!”
MICHÉLLE, COACH & WRITER
“If you have a project that you're not sure you will be able to commit to on your own or you need accountability and support in making a dream come to life, do it!”
