navigate
turn your inspired ideas into an affordable & dreamy brand
turn your dreams into an affordable & dreamy brand
Brand design used to be one of two things: a daunting DIY project or an expensive investment. But now there's a whole new way of thinking about brand design that's fast, affordable, and best part of all, exactly what you need.
IT'S TIME YOUR BRAND FELT LIKE YOU.
To my fellow creative professional: hello.
I see you out there, hustling and bustling, wearing all the hats, doing all the things. You're on the verge of something great... but there's something holding you back.
Let me guess.
You're not sure if you're "doing it right," especially when it comes to branding. The passion for your work is there, but sometimes that doesn't feel like enough. You know the visuals are half the battle in getting someone to engage, but yours are... less than engaging.
You wish there was someone who could just say, "Here - use these fonts and colors, add in a splash of this and that," and boom, you'd know exactly what to do.
Welcome to the
Tiny Brand experience.
There are so many things in life that cannot be handed to us on a silver platter. But this, my friend, is not one of those things.
The Tiny Brand experience is a done-for-you collaboration. It's a silver platter of fonts, colors, and design elements tailored for you and your business with a quick turnaround of just 48 hours.
But even more than that, it's an experience of being seen as the full human you are. As one client told me, "it helped me uncover what I'm trying to do and who I am. It felt like coming home. It's given me the freedom to carry my ideas further."
Your Tiny Brand is the beginning of a newfound confidence, excitement, and delight in your work.
Let's have some fun.
VIEW THE TINY BRAND LOOKBOOK
Here's what's frustrating about DIY design:
Here's what's frustrating about DIY design:
1.
2.
3.
4.
I mean, you are probably intimately familiar with these
GET IN THE MOOD
Everything about the designs was spot on for me, from the font choices to the color palette to the unique graphics for use on my social media platforms. How Karla was able to capture “me” in a font…I’ll never know!
— @coffee_with_carla
"It's just sheer brilliance."
You don’t even need a fancy logo.
Right now, in the magical throes of putting your inspired ideas out there, you just need a Tiny Brand, a quick-start-hot-rod shortcut to putting your best visual foot forward in all your digital spaces.
You don't need a totally custom (read: expensive) brand to look good on the internet.
HOT TAKE:
Commit to doing away with the Google searches and Pinterest rabbit holes and let’s create a brand that truly reflects the magic of what you do.
Your Tiny Brand
Your Tiny Brand is exactly what it sounds like. It’s a small solution to your biggest design problems of affordability and consistency. No custom designs, no fluff, no designer price tag. Just the basics of what you need — fonts, colors, and some fun design elements — to give you a solid starting place at “solid starting place” pricing.
Introducing:
Tiny Brands are inherently strategic in a get-the-most-bang-for-your-buck kind of way. But they are also super strategic in terms of your business. We focus on your goals, your dreams, your audience, and the tiny things that add up to create your unique brand of magic.
There are two ways we can do brand strategy: a questionnaire followed by a call, or my personal favorite, a comprehensive workshop disguised as a clever card game I've called the Tiny Brand Coach.
The first two sections of your Tiny Brand build on our strategy. Brand Ethos describes the purpose of your brand, and Brand Vibe maps out a visual direction with a mood board, color palette, and color psychology.
Here's what's inside:
The Foundation of Your Brand
The Direction of Your Brand
STRATEGY
VISION
You'll see your fonts, colors, and design elements laid out clearly through branded examples of an Instagram 9-grid, a website homepage, or podcast artwork, depending on your brand needs. You'll get a true feel for how your brand will work in the "real world," aka social media, your website, etc.
All of these elements are wrapped up in an editable style guide for easy access.
The Application of Your Brand
STYLE
This is the core of your Tiny Brand: font selections, design elements like illustrations, icons, or patterns, and color designations. Fonts and design elements are selected based on your access to Canva (free account vs. pro account, etc.), your marketing platforms, and your particular Tiny Brand package. See below for more on what options are available to you.
The Elements of Your Brand
CONCEPT
LET'S BREAK it DOWN
Strategy
Vision
Concept
Style
VIEW THE TINY BRAND LOOKBOOK
Instantly attract your ideal client or audience from the moment they set eyes on your IG feed?
How would it feel to...
Take the extra work off your plate of figuring out your colors and fonts for the 50th time?
01
02
(...BE A BADASS? CAUSE THAT'S WHAT HAPPENS)
Have people start recognizing your work online because it looks, sounds, and feels just like you?
03
Have a designer in your back pocket you can turn to when you need brand support?
04
Feel fully seen by someone and make a new friend who just *gets* you?
05
How It Works
Pick your Tiny Brand package. Are we going Pro? Sticking with a basic Tiny Brand? Just need a strategy session right now? The options are available below.
Choose it
Once you choose your package, you'll be taken to a checkout page where you can make a payment. From there, you'll receive an email with next steps.
BOOK it
Spoiler alert: Next steps are a questionnaire or a Tiny Brand Coach workshop. Either way, we'll chat through all things you and your brand, within 2-7 days your Tiny Brand will be, well, yours!
work it
tiny brand
Questionnaire & 30 minute strategy call
COLOR, FONT, AND DESIGN ELEMENT SELECTIONS
STYLE GUIDE & ONGOING SUPPORT
$600
TINY BRAND PACKAGES & OFFERS:
tiny brand pro
stock photography
$1950
PAYMENT PLANS AVAILABLE
REFERRAL BONUS
TINY BRAND CLUB
EVERYTHING IN A TINY BRAND AND:
Looking for an easier, more polished way to present your brand on social media, website, and other digital spaces? As a new Tiny Brand owner, you'll walk away with a suite of visual assets you can use to make your online presence more cohesive and inviting.
Ready for an elevated visual presence with a logo suite and custom brand strategy? Tiny Brand Pro gives you confidence and clarity around your brand direction, so you attract the right people to your business.
LOGO SUITE
TINY BRAND COACH WORKSHOP
Canva Templates
"She saw what I couldn’t see in myself, and she was able to voice exactly who I am, who I serve, and what my brand needs to represent."
Anna
FELT SEEN & SUPPORTED:
"I just want to say how personal this experience was. I felt as if you were really working with “Brandy” as opposed to just another client. This is so worth every single penny."
Brandy
FELT TAKEN CARE OF:
also, SOME LITERAL SCREENSHOTS OF EMAILS SENT TO ME FROM TINY BRAND CLIENTS:
All my Tiny Brand Pro or Tiny Brand Coach folks will get my favorite thing I've ever created: a decision filter for your ideas. Start at the top with a new idea for marketing or a new offer, and work your way through the filter to determine if your idea is "on brand" or needs to go back to the drawing board.
Get A customized On-Brand Decision Filter with a strategy workshop!
Bonus!
Lookin' good, good-lookin'
— ME, EVERYDAY
I feel you truly encapsulated something of the heart of my brand and have given me a confidence in my communication materials that I would not have had otherwise - thank you!
— AL HARDY
It truly took my breath away!
My favorite thing was how personal it all felt. It was crazy how you got into my brain so quick! And how efficient the process was and how user friendly the Tiny Brand is for a "non-graphic designer."
— MARJORIE POFF
I'm having more fun creating and sharing my work!"
I’m so, so excited to get to work creating something that is uniquely you. I’ve been collaborating with entrepreneurs and dreamers like you for years, and by far my favorite part about brand design is hearing your story and the creative challenge of translating that story into visuals so you can more fully see and express who you are.
It is a dream to work with creative professionals who share my values of vision, intuition, authenticity, artistry, collaboration, and freedom. What we create together will always be so much more than what either of us could create on our own.
Welcome to The Inspired Foundry, home of the badass Tiny Brand.
YOUR BRAND FAIRY GODMOTHER
Hey, I'm Karla
The Tiny Brand Story
I had a colleague come to me in early 2021 and say – Look, I don’t need anything fancy. But I do need help with picking fonts and colors because I literally cannot figure out how to make those choices.
To be honest with you, I didn't exactly know how to help her. In my mind, you either had to invest in a big brand design package or figure it out on your own, using Pinterest as your guide. After all, those were my two options when I started out and guess which one I picked?
But in talking with this colleague, I realized there had to be a way to give someone just the essentials. There had to be a simple way to package up the basics of a brand foundation that even a non-designer could implement and use.
Where did Tiny Brands come from?
This service is the only one of its kind. Why?
IT'S STRICTLY BRAND CURATION.
Designers offer a range of services, but they often fall into one of two categories: semi-custom or totally custom.
Tiny Brands are neither.
Semi-custom means buying something pre-made and customizing it for your brand. Totally custom means everything is created from scratch.
Don't get me wrong, Tiny Brands are absolutely tailored to you and your business, but they don't rely on the hours and hours of custom design work that traditional branding requires. They're like capsule wardrobes -- you tell me what you like, and I pick the pieces for you that will work together no matter what.
And because I'm not literally making the clothes for you (or in our case, designing things from scratch), it only takes 48 hours before you're ready to hit the ground running with your new brand assets.
IT'S CREATED IN CANVA SO YOU CAN EASILY ACCESS YOUR NEW BRAND ASSETS.
I love a good Adobe Illustrator-messy-art-board-marathon as much as the next designer. But you know what I love more?
Ease. Accessibility. Simplicity.
Not only for myself, but for you. We create and house your Tiny Brand inside of Canva, a gorgeous cloud-based design software that is so user-friendly even my mom can create her own designs with it.
The only thing missing from Canva is someone to help you choose the right fonts, colors, and design elements for your brand. :)
your tiny brand will change the game.
It will make decisions easier. It will make creating content more fun. It will instill a confidence in you that you didn't have before. It will make space in your head for more important things like your offerings and customer service. It will show everyone how much of a pro you really are. It will help you own more of yourself and the magic you create. It will make running your business so much more enjoyable and help you get back to the reasons why you started your business in the first place. .
My promise to you:
This for you if:
you want help making foundational design decisions
you want a ton of deliverables
you are a personal brand or small biz
YOU don't want to create your own graphics
you're ready to level up your visual presence online and i.r.l.
It's probably for you if...
YOU would rather invest more to get more in-depth support & collateral
It's probably
for you if...
is
not
Let's make some magic.
YOU READY?
TINY BRAND PACKAGES & OFFERS:
PAYMENT PLANS AVAILABLE
tiny brand
Questionnaire & 30 minute strategy call
COLOR, FONT, AND DESIGN ELEMENT SELECTIONS
STYLE GUIDE & ONGOING SUPPORT
$600
tiny brand pro
stock photography
$1950
REFERRAL BONUS
TINY BRAND CLUB
EVERYTHING IN A TINY BRAND AND:
Looking for an easier, more polished way to present your brand on social media, website, and other digital spaces? As a new Tiny Brand owner, you'll walk away with a suite of visual assets you can use to make your online presence more cohesive and inviting.
Ready for an elevated visual presence with a logo suite and custom brand strategy? Tiny Brand Pro gives you confidence and clarity around your brand direction, so you attract the right people to your business.
LOGO SUITE
TINY BRAND COACH WORKSHOP
Canva Templates
DOES MY TINY BRAND COME WITH ANY CUSTOM DESIGNS OR LOGOS?
Nope! A Tiny Brand is a curated collection of fonts, colors, and design elements that are available inside Canva's library of elements. Leaving out custom designs is what keeps a Tiny Brand so affordable. However, the Tiny Brand Pro includes a basic logo suite featuring your Tiny Brand assets. It's a nice option for when you need a "basic" logo but don't have a "fancy" logo budget.
Frequently Asked Questions
WHAT IF I want to make changes to my tiny brand?
I will happily complete one round of refinements for free, but we can do as many rounds as needed at $70/hour. I'll be sure to ask about a cap for how much you want to spend on refinements if we get to that point.
Do i own the fonts you choose?
Nope. I'm curating your fonts through what's available inside of Canva. Many of those fonts are Google fonts and are available to download for free, but other fonts would require a purchase to use outside of Canva. I will give you those details when I send over your Tiny Brand.
Do i have to use canva?
It's not required, no. Canva accounts are free (up to a point), so it's a super useful resource to create graphics and other marketing materials. But you could easily take the collection of fonts and colors (design elements are specific to Canva) and use a different design software if you prefer.
WHAT IF I NEED OTHER THINGS DESIGNED, LIKE PODCAST ARTWORK OR SPECIFIC SOCIAL MEDIA GRAPHICS?
I would be honored to create more designs for you. I have separate custom design packages for projects like this, so let's chat about what you need!
how does the referral bonus work?
I have affiliates setup with ThriveCart and keep track of who purchases through a unique code or affiliate URL. We'll connect about referral opportunities once we wrap up your Tiny Brand! I offer a $50 cash bonus for each Tiny Brand booked with your affiliate code!
VIEW THE TINY BRAND LOOKBOOK
112
02
90%
01
I get it. Sometimes you just need to talk to a real person and not just read a sales page. Send me an email and we'll get you sorted.
Still on the fence?
