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Brand Design

 

THE PROCESS

Designing for a brand or project is a highly collaborative effort. Here’s how it works:

 1. DISCOVER

We’ll begin with a deep dive into you, your business, and your audience with my Brand Discovery Workbook. We’ll talk through the workbook and discuss your vision on a kick-off call to ensure we’re both on the same page. I’ll wrap all your answers up into a brand strategy, our guide for honing in on what your brand needs to look and feel like to capture the attention of your audience, including a mood board and initial color palette.

2. DESIGN

With vision and inspiration in place, I’ll begin designing logo concepts. I’ll share two or three main logo designs for you to choose from, and then we’ll continue to expand your brand with additional logo variations, marks, patterns, icons, etc. I’ll share a final concept for approval before the next phase.

3. DEVELOP

In the final phase, we put together designs for any collateral such as business cards, marketing materials, etc. and I’ll package up your files for delivery, including every file you could ever need, our brand strategy and concept presentation PDFs, and a detailed style guide for brand implementation. You’ll be able to implement your new assets right away.

 

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