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A common problem I see in DIY branding (my own stuff from the past included) is a focus on color and fonts as a means to an end rather than an opportunity to showcase your expertise. Choices are made for colors and fonts based on what is likable without much thought given to how it will be perceived by clients and customers.

Personally, I think branding is so frickin’ cool because it gives you the opportunity to create an *instant* connection with your audience. They’ll know within the first few seconds of looking at your IG feed or website if they want to spend time learning more about you.

Take advantage of those first few moments of interaction with your audience and make sure your visuals match the first impression you want to be giving off — an impression of expertise, the ideal solution to their problem.