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I honestly hadn’t thought of myself as a perfectionist until this week. Ask anyone who knows me well and they would probably laugh at this, knowing me from the outside as a true perfectionist. But inside my head, I just feel like I’m being thorough when I research a thousand different marketing strategies, or research different copywriting techniques, or revisit a design for the 10,000th time to tweak the tiniest thing.

I have often fallen into the trap of perfectionism without even knowing it, but now that I’m recognizing perfectionism as the sneaky little weasel it really is, I see it everywhere.