One of the best parts about crafting a Tiny Brand is how fast they come together. Because it’s curation and not custom design, the time commitment and investment is much less than the traditional brand identity design process.

I love demonstrating this during my Watch Me Craft events. You get to see the curation process firsthand, everything from initial research and choosing brand keywords, to setting up the template and making selections for the mood board, to honing in on the color palette and font options.

Below is April’s Watch Me Craft event featuring a fictional Scandinavian farmer’s market. The entire process took about two hours, but I’ve condensed it here to 6 minutes. See how the magic is made!

Ready for your own Tiny Brand?