This is where we dig deeper, into what makes a home feel right, into the stories that shape us, into the quiet power of design done with care. Every post is an invitation to reflect, realign, and imagine new ways of living well.
BLOG
A Tiny Brand case study featuring Macaulley Whitlock!
Mac is a dear friend from way back in college. I asked her many of the questions I ask my clients, taking into account what I know about her from our decade-long friendship like her love for cats, travel, and aesthetically pleasing workout outfits.
Here’s what we came up with for her Tiny Brand.
4/22/21
Matt and Lauren of Matthew Hill Creative needed a fresh look that would help increase their brand recognition among midwestern wedding vendors and help tell the story of how much they love what they do.
2/26/2021
I met Megan through our work together at hope*writers. She is the current Social Media and Launch Manager, so we’ve worked closely right from my onboarding on social graphics and establishing the new hope*writers brand throughout social media. I quickly learned what a valuable asset Megan is to the HW team — it’s no surprise that her social media expertise has grown the hope*writers accounts to nearly 40k followers over the last two years.
In her own work, she’s growing a business as the go-to social media marketer for simple and streamlined systems. One glance at her Instagram account and you know straight away what kind of marketer she is: authentic and real, entertaining, and unafraid to show up and encourage you to do the same.
In this case study, I’ll walk you through how we put together the Megan Ericson brand from inspiration to the final product and how it’s functioning in the world right now.
1/29/21
I’ve never been the one who enters shouting. I read the room, I feel the edges, I move with intent. That’s how I build, in silence, but with impact. If you’ve ever felt like you had to shrink or smooth your edges to be seen, you’ll feel right at home here.
I never needed to be loud to leave a mark.
THE FOUNDER
