You’ve gone through the Tiny Brand Process, and now you have a beautifully packaged set of fonts, colors, and design elements to work with. Or maybe you’ve created your own branding and you’re ready for the next step.
But…what do you do with it all?
Here are the items I would take a look at if I were in your shoes.
Step 1: Make sure you understand exactly what you have to work with.
- Find the link to your Canva Style Guide in the Final Thoughts section of your Tiny Brand PDF and get that loaded in your Canva account. (Don’t have a style guide? Make one! Search Brand Board or Style Guide on Canva for templates.)
- Play around with your fonts and colors and get to know their designation (heading, sub-heading, body for fonts or neutral, main, accent, etc. for colors)
- Review the Best Practices information in the Brand Guidelines section of your Tiny Brand PDF.
Step 2: Implementation!
Think through all the places your visual brand will live. Do you have a website, course website, podcast, social media profiles, online store, etc? Each platform will have its own way of implementing your visual brand, but here are a few thoughts for your website and social media:
- Get to know how your website design functions. Are there different settings for color based on layout? For instance, Squarespace 7.1 has several different “color themes”, but if you input your HEX codes from your Style Guide, it will generate them for you. Other website platforms may be more complex or simplified, but using the color designations (neutral, accent, main) from the Style Guide as a starting point will help you make solid color decisions.
- Update your fonts. You may need to download your font files from Google Fonts or elsewhere (those should be linked in your Tiny Brand PDF for you) and upload them to your website to use.
- Use patterns or textures as backgrounds for your footer or other negative space area on your site.
- Social Media
- Create cover images and profile pictures in Canva.
- Create templates for future use. You can also browse Canva’s library of designer-created templates and simply update the colors and fonts to match what’s in your Tiny Brand Style Guide. Easy peas.
- For Instagram, consider creating templates for IGTV, Reels, and Stories in addition to feed posts.
Step 3: Use your Tiny Brand for making things
Create any offerings you’ve been dreaming up — lead magnets like checklists or guides, worksheets, ebooks, packaging, etc., and brand them with your assets. You have everything you need to create things like business cards, stickers, merchandise, marketing materials, and so much more.
Also, hop on over to the Tiny Brand Owner’s Club for more ideas and inspiration! It’s where all the cool kids hang out.
Step 4: If desired, outsource
If implementation of your Tiny Brand seems like something you’d like to outsource, I’m creating a network of Tiny Brand Partners who would be happy to help you implement your Tiny Brand into your digital spaces. Check out our first Tiny Brand Partner below!
Gab Nicole Branding Studio (Websites, Branded Collateral)
I can’t wait to see what you do with your new Tiny Brand! As always, reach out if you have questions or if I can help in any way.
P.S. Don’t have a Tiny Brand yet, but thinking you might want one? I got you. Head over here!