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Hello, you DIY-er, you. I’m so glad you’re here. Just by taking a peek at this Tiny Brand Checklist, you are showing up for your business in a big way by committing to visual excellence and style, and I am here. for. it. What is a Tiny Brand? A Tiny Brand is a curated collection […]

My first creative love, music, turned me into an entrepreneur right out of college. After graduating in 2013, my duo partner and I decided we’d do whatever it took to make music as The OK Factor our full-time gig. We both taught private lessons; she worked in a violin shop, and I freelanced with local […]

For those who are interested, here’s what ChatGPT said about relating seasonal allergies to creative entrepreneurship. In full and unedited. Enjoy. “That’s a creative analogy! Here’s how you might explain how allergy season is akin to creative entrepreneurship to your audience: This analogy can help make the concept of creative entrepreneurship more relatable, especially for […]

The most magical part of a brand, in my humble opinion, is cohesion. When sparks fly and you fall in love with a brand because of how precisely they make you feel… And the feeling continues the deeper you go into their brand, from their social media to their website, their unboxing experience, the packaging, […]

I’m asking you a lot of questions this month, I know. I ask because I care, lol. Today’s question is all about your vision.  What are you working towards? I ask this question a lot of different ways during brand strategy workshops with clients: What does the dreamiest version of your business look like?  Where […]

The number one thing I hear from my clients when we first meet is something along the lines of… “I love what I do, but I’m just not sure about this, or how to do this thing, or if my brand is working…” And therefore, the number one thing I work with clients on is […]

Most of my job as a brand strategist is asking the right questions. So let’s kick off the new year with this question: what brought you here? Not to this newsletter or my corner of the internet, not to your inbox, and not to that cup of coffee I see juuust off to the side […]

Last week, I emailed all my clients about the two-week tour I’d be on with The OK Factor and our Swedish friends Jaerv at the start of October. I did this specifically so I could focus on making music and helping manage tour logistics, but also know my clients have been taken care of, too. I’m actually super proud […]

Well, things might look just a little different around here. I’d like to say not much has changed, but there are a few big differences. Fonts, for starters. All three fonts I was using have been retired and replaced. The key icon has changed to the spark (or star, still undecided on that) I painted […]

If you’re anything like me, there’s a good chance you sometimes fall into the seductive trap of productivity.   It’s such a glamorous term, especially for entrepreneurs. If you aren’t productive, do you even have a business?! Then again, they say rest should be just as important as anything else you schedule into your day, but […]

It’s true what they say – you can only focus on one thing at a time in any given moment.   However, I’ll make the argument that there are those of us who balance many projects all at once, and though we can only work on one at a time, our brains are still holding space […]